By Clay Lomneth, Contributor
It’s the next Christmas in July, the next Black Friday sale after Thanksgiving.
Fashion’s Night Out is an event started by a “Vogue” editor two years ago as an attempt to both stimulate the economy and raise awareness of fashion in cities across the globe. In Omaha, local boutiques all across the city—the Old Market, Dundee, Countryside Village, Legacy and everywhere in between—held sales to get Omahans off their couches and into some fashionable clothes.
Brook Hudson, a producer of the Omaha Fashion Week held two weeks prior, coordinated the event, contacting various store owners to see if they’d be interested in participating. Eighteen of them decided to join in, keeping their stores open late and drawing in new customers with markdowns.
“Every boutique seemed to be pretty busy,” Hudson said. “Everybody’s having sales; they all have appetizers and cocktails and all kinds of fun things going on.”
Shelley Hourigan, owner of SKYZ in Legacy, was one of the shop owners who took part in Fashion’s Night Out. At one point in the night, she said, the store was packed with fresh faces. Which helps, because she does little to no advertising and relies a lot on word of mouth to help promote her store.
“We drew people in who maybe normally wouldn’t have come in,” Hourigan said.
Hourigan’s shop was not open last year, so this was the first year she took part. Even older shops with an already established reputation as an Omaha fashion staple joined in the celebration of sales and fashion festivities.
Christie Kruger, the social media coordinator for Nouvelle Eve, said although this was a worldwide event, it was great that Omaha could get to play a small part in that.
“In the Old Market, Nouvelle Eve is such a presence,” she said. “This is our 39th year. That’s why I fell in love with the place when I first came to Omaha, I felt it was the only place with a strong vision. I’m really glad that they’re open to participating in fun events like Fashion’s Night Out.”
At the Nomad Lounge, the location and host for Omaha Fashion Week, some of the designers who had lines in the show were selling clothes featured on the runway, along with accessories and the opportunity to order custom designs.
“The idea here is to help our designers monetize their creations,” Hudson said. “It’s been really well received. This has been the best turnout we’ve had.”
Emma Erickson, a local designer who does some work for Megan Hunt and her company Princess Lasertron was one of those who decided to offer her work for sale at the Nomad.
“I was interested in a platform like Omaha Fashion Week to show my work to lots of people,” Erickson said. “And it’s an event bigger than me or my designs.”
Last year at this time, Erickson was actually in New York for Fashion Week. It’s a very different scene, she said, but it was nice to be in Omaha this time.
“It’s great to get Omaha people involved,” Erickson said, “so that they know what’s going on nationally.”